Your XPO Tool Kit

From lighting to logistics, floor plans to event marketing, we’ve got the tools to help you make the most of our industry trade shows.

— BRENT, REBECCA & TONY, XPO Management

Qualified visitor attendance to trade & consumer shows is growing.

XPO Tool Kit

There are many ways to engage with XPO’s impressive database of more than 400,000 targeted industry professionals.

Trade shows are no longer about counting unqualified business cards collected in a fishbowl. Our shows are about collecting real time data and delivering genuine sales across an integrated program of engagement before, during and after every event.

Every day businesses are saturated with far too much marketing “noise”. XPO presents your opportunity to cut through the clutter.

Industry is spending more time at face to face business events to learn (think professional development), research, connect and buy products.

Talk to our team today about the XPO Tool Kit to help you get the most out of every event. Learn more below.

Seminars & Conferences

XPO delivers continual professional development through industry led seminars and conferences. Talk to XPO about how your brand and message can engage in these targeted education forums.

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Seminars & Conferences
Social Media Engagement

Social Media Engagement

More than 100,000 industry professionals follow our events on Facebook, Twitter, and LinkedIn alone.
Talk to XPO about how we can embed your brand & products to influence customers well before you step onto the exhibition floor.

Example Facebook page

XPOLeads Retrieval Technology

Permission-based scanning and capturing of lead contact details via XPO's smartphone app. Build your very own database of industry contacts to connect with during and post-event. Custom qualify your leads with next-step actions required, and attach order information – all real time loaded on the cloud for your team to follow up.

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Lead-Retrieval Technology
Event Smartphone Apps

Event Smartphone Apps

XPO runs a number of event apps, allowing visitors to call or email exhibitors straight from the app. ‘Push notify’ messages onsite to excite visitors about what you're doing onsite.

View Apps

Media Campaigns

XPO has major media campaigns for all trade shows enabling your brand to be featured across trade magazine articles, national newspapers, billboards, buses, DM, emails and so much more.

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Media Campaigns
VIP Customer Invitations

VIP Customer Invitations

Send through your most valued customers and we'll treat them as VIP guests; swift access, car parking vouchers, networking drinks and personalised invitations to join you on your trade stand.

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Networking Events

Many exhibitors end up as customers of yours. Join in at complimentary exhibitor drinks functions to network with other brands exhibiting at the show.

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Networking Events
Event Websites

Event Websites

Tens of thousands of trade professionals and consumers research our event websites every month. Talk to us about how your brand might enjoy preferential placement and engagement with online web visitors to connect and better understand your story prior and post event.

View events & website links

Meet the Associations

Associations play a critical role in supporting our trade shows. Many run conferences and seminars and play a big part in convincing their vast memberships to support the brand. Talk to us about an introduction and getting involved in trade association event plans across our calendar.

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Meet the Associations
Planned Outcomes, Measured Results

Planned Outcomes, Measured Results

Talk to us about exhibition plans, and how we might work together so your brand gets the best out of our events. Get your team engaged early as to the plan and how you’d like your brand and visitor engagement to work best.

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Showcase your offering to targeted buyers.

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